Hi,
I’m Alessandro.
Product Design Leader with a strong foundation in UX/UI and 10+ years of cross-industry experience. Research, Strategy, and Interaction Design are at my core.
My toolkit
I use design thinking and agile methodologies to approach and solve problems. The double diamond method is a great way to get results that match user’s needs, feasibility and business requirements.*
*
It is fundamental to clarify that this is a method and not the method. I believe there is no one size fits all approach, this is why deep understanding and adaptability are crucial. I also use other methodologies and if necessary blend them or craft my own. Some of the tools I use the most include: benchmarking, competitor analysis, heuristic evaluation, affinity mapping, user stories, user journeys, user flows, storyboarding, rapid prototyping, wireframing.
Sample Projects
PARCO app enables proactive, intelligent parking discovery - providing search, reservation, and seamless payment in one flow.
~ Product Design ~
The world's most powerful promotion software! Manage all your marketing promotions in one scalable system.
~ UX/UI Design ~
Circula is a fintech startup merging expense management, payments and employee benefits. The first truly employee-centric SaaS product in Europe.
~ UX/UI Design ~
Tek is a tech e-commerce app. The MVP, designed and developed, includes features like search tool, delivery tracking, daily offers, and check out flow.
~ UX/UI Design ~
Spotify is an audio streaming and media services provider. For this project I focused on the Made for You section, that isn't experiencing the same success of the beloved Discover Weekly.
~ UX Research Plan ~
