Hi,
I’m Alessandro.
UX/UI Designer & Researcher with 7 years background in Marketing and Branding. I offer a range of experience in managing projects, clients, and designers in a variety of industries.
My toolkit
I use design thinking and agile methodologies to approach and solve problems. The double diamond method is a great way to get results that match user’s needs, feasibility and business requirements.*
*
It is fundamental to clarify that this is a method and not the method. I believe there is no one size fits all approach, this is why deep understanding and adaptability are crucial. I also use other methodologies and if necessary blend them or craft my own. Some of the tools I use the most include: benchmarking, competitor analysis, heuristic evaluation, affinity mapping, user stories, user journeys, user flows, storyboarding, rapid prototyping, wireframing.
Sample Projects
The world's most powerful promotion software! Manage all your marketing promotions in one scalable system.
~ UX/UI Design ~
Circula is a fintech startup merging expense management, payments and employee benefits. The first truly employee-centric SaaS product in Europe.
~ UX/UI Design ~
Tek is a tech e-commerce app. The MVP, designed and developed, includes features like search tool, delivery tracking, daily offers, and check out flow.
~ UX/UI Design ~
We are a recipe app, that can help foodies deal with grocery shopping lists, new and known recipes, meal inspiration, and other extra features.
~ UI Design ~
Spotify is an audio streaming and media services provider. For this project I focused on the Made for You section, that isn't experiencing the same success of the beloved Discover Weekly.
~ UX Research Plan ~
Vela is a weather app that has the objective to provide beautifully displayed and easy to understand wind, wave, snow and weather reports for water and snow sport aficionados.
~ UX Research & Design ~
